Overview
Australian women are highly engaged in global beauty trends...
but many US products are unavailable to them locally.
The Problem
Australian consumers see US exclusive beauty product launches all over TikTok and Instagram but can’t easily access them.
Our Solution
How might we design a secure and trustworthy program that delivers US beauty products to Gen-Z women in Australia?
Research
Australian women are interested in global beauty trends and keeping up their social currency. Meanwhile competitors are not offering the product these women desire.
Product
We propose a beauty box service with varying selections of US products that presents fees up front and ships right to the consumer.
There is an estimated market of 7.4 million women in Australia who could enjoy this product and a streamlined business and marketing model that could support their desires.
Business Structure
Expand across APAC, introduce men’s and wellness lines, and build the go-to gateway for US beauty in Australia.
The Vision
We’re not just selling products —
we’re importing desire.
Meet the Team
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Charolette Cooper
IDEA WOMAN
After struggling with importing US beauty products herself, she wanted to think up a solution that could help girls like her the products they were after. While Charolette was unable to finish out the project, the idea wouldn’t have been possible without her.
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Bella Johnson
DESIGNER
Bella took Charolette’s idea and with a little research made the program we’ve shared with you today. She has a background in Marketing and currently works as a tattoo artist.
This project was a mere exercise and still requires further research in order to be moved to full production. Regardless it was an exciting look into User Experience design, and an excellent opportunity to practice marketing skills and branding design.
-Bella